Webinar

How Atlassian transformed user frustration into product love

DATE: 22nd May 2025

TIME: 8.30am PT | 11.30am ET | 5.30pm CET

The path to customer centricity isn’t always a straight line — but it can lead to extraordinary outcomes.

In this fireside chat with Hermance N’Dounga, Senior Product Manager of Jira Product Discovery at Atlassian, we’ll discuss how Atlassian learned from its legacy public feature tracker to create a positive customer feedback loop.

You’ll hear about 3 core principles that the Jira Product Discovery team used to transform their approach to customer feedback and turn user frustration into product love. 

What you'll gain from this session:
  • A playbook for turning user frustration into product love – learn how Atlassian reimagined the feedback process to create a tighter, more meaningful customer connection.
  • Tactics to operationalise continuous discovery – walk away with practical methods for integrating feedback collection, testing, and iteration into your product development flow.
  • Strategies to foster trust through transparency – discover how “closing the loop” with customers can build long-term loyalty and improve your product’s reputation.

You’ll walk away with not just inspiration, but tools you can apply tomorrow to drive better product decisions and deeper customer connection. This webinar is sponsored by our friends at Atlassian.

Register now.

Meet our host and special guest

Mike Belsito

Senior Director

Mind the Product

Hermance N’Dounga

Senior Product Manager

Jira Product Discovery at Atlassian